The most important ingredient that will determine the overall success of your website is traffic. Traffic is like oxygen, if your website doesn’t get any, it will not survive.
One of the fastest ways to get a ton of traffic to your site is to pay for it. Pay per click advertising has always been one of the faster ways to attract traffic to a website, but the situation with pay per click advertising is that it has become insanely expensive.
Depending on the keywords your targeting you could end up getting charged between $ 3 – $ 10 everytime someone clicks on your ad and lands on your website.
For arguments sake let’s do some simple math. If you received 100 visitors to your website at $ 3 a click you would be paying $ 300 and let me tell you it’s not difficult to reach a hundred clicks in a day or even a couple of hours.
So the dilemma that many website owners are forced to deal with is how to get the necessary amount of targeted traffic to their website and preferably free.
One of the most effective tactics for free traffic generation is article marketing. Article marketing helps website owners to create keyword targeted content that will attract laser targeted visitors to their website.
However if you want to make the most of article marketing, it’s crucial that your website is search engine friendly.
Search engine optimization or SEO for short is a way to tap into the same playing field as webmasterswho use pay per click but without the cost.
Their is a trade off though and it involves putting in the time to develop the content that you’ll need to attract the people your trying to reach.
Search engine optimization involves making sure that the content on your website is optimized for the kinds of keywords that attract cash in hand consumers.
Article marketing gives you an opportunity to leverage the second most important part of search engine optimization and that is backlinks.
In order to get the traffic your looking for you must have backlinks pointing from other websites back to yours.
Article marketing allows you to gain a tremendous amount of backlinks by submitting your content to as many article directories as you can with a backlink at the end of each article pointing back to your website.
Now imagine being able to generate a hundred clicks on your backlinks to your website daily without the expense?
That’s the power of search engine optimization and article marketing. What makes it an even more alluring proposition despite the obvious time investment is that you can have hundreds of articles directing traffic to your website on complete autopilot for a long time.
You have two choices when it comes to developing articles that will drive all the free traffic you want to your website. You can write them yourself or you can outsource the work to a freelancer.